I just can’t help but recommend things. Michael says its because I’m a pusher. I love to push something or other. After reading Tipping Point by Malcolm Gladwell and seeing how social trends get started, he was convinced I’m a salesman.
The Tipping Point is a great book. It explains why we have a hard time staying close with more than 15 people, should only have 150 people on our facebook or update list, and how to effectively network. It also talks about how social epidemics get started, and that is just VALUABLE news. Listen to what the website says:
One of the things I’d like to do is to show people how to start “positive” epidemics of their own. The virtue of an epidemic, after all, is that just a little input is enough to get it started, and it can spread very, very quickly. That makes it something of obvious and enormous interest to everyone from educators trying to reach students, to businesses trying to spread the word about their product, or for that matter to anyone who’s trying to create a change with limited resources. The book has a number of case studies of people who have successfully started epidemics–an advertising agency, for example, and a breast cancer activist. I think they are really fascinating. I also take a pressing social issue, teenage smoking, and break it down and analyze what an epidemic approach to solving that problem would look like. The point is that by the end of the book I think the reader will have a clear idea of what starting an epidemic actually takes. This is not an abstract, academic book. It’s very practical. And it’s very hopeful. It’s brain software.
Anyways, there I go pushing something again.